BASG 2026

About this show

The Beijing International Advertising & Printing Expo—Beijing Advertising, Signage & Packaging Industry Exhibition (BASG)—is a large-scale, internationally recognized trade show in China’s advertising and graphic arts sector. Approved by the Beijing Municipal Bureau of Commerce, it has been designated by the Ministry of Commerce as a “Brand-Driven and Recommended Exhibition.” The event focuses on key segments including advertising signage, quick‑turn graphic printing and office solutions, LED lighting and displays, and digital textile printing, spanning the entire upstream–downstream value chain of equipment, materials, and technologies. It serves as a comprehensive platform integrating business matchmaking, new‑product launches, and technical exchanges. With approximately 40,000 square meters of exhibition space, the show brings together more than 400 renowned domestic and international exhibitors and attracts over 40,000 professional visitors for business negotiations and procurement.

Exhibit scope

• Advertising Production Equipment: Digital UV Inkjet Printing Equipment, Digital Textile Printing Equipment, Imaging and Photographic Equipment, Engraving and Cutting Equipment, Laser Engraving Equipment, Heat Transfer Printing Equipment, Acrylic Vacuum Forming Equipment, Desktop Printing Technology and Equipment, Large-Format Printing Equipment, 3D Printing Equipment, Screen Printing and Heat Transfer Printing Equipment, Mounting, Splicing, and Binding Equipment, Rapid Printing Supplies, ID Card Equipment, Three-Dimensional Panel Production Equipment
• Advertising Media and Materials: Inkjet Printing Cloth, Lightbox Fabric, Photographic Paper, Reflective Materials, Inkjet Photographic Ink, Advertising Film Application, Adhesive Films, Temporary Adhesive Labels, Lightbox Sheets, Lightbox Films, Acrylic Sheets, PVC Foam Boards, Aluminum Composite Panels, Organic Glass, Three-Dimensional Panels, Photographic Paper and Indoor/Outdoor Printing Consumables
• Signage Systems and Illuminated Letters: Signage Profiles, Wayfinding System Design and Fabrication, Directional Signage, Digital Signage, Metal Letters and Illuminated Letters, Signage Hardware and Equipment, Signage Fabrication, Accessories, and Materials for Signage , Cardboard Lightboxes, Fabric Lightboxes, Ultra-Thin Advertising Lightboxes, Signage Lightboxes, Ordering Lightboxes, LCD Display Lightboxes, LED Lightboxes, New Media Lightboxes
• Exhibition and Display Equipment: Display Stands, Display Cabinets, Portable Exhibition Fixtures, Inflatable Structures, Commercial Space Design and Decorative Materials, Shelves and Merchandise Display Cabinets, Promotional Materials, Commercial Automation Technology Equipment, Quick Graphic Printing Equipment and Materials, Office Graphic Equipment and Materials, Pre-Press Equipment, Post-Press Equipment, Related Accessories and Consumables, Personalized Printing Equipment and Materials, Quick Graphic Printing Application Systems and Software, Office Graphic Equipment and Materials
• Digital Display and New Media Technologies: Holographic Projection, Interactive Multimedia, Online Media Advertising, Augmented Reality (AR), Virtual Reality (VR), 3D Display, Multimedia Information Dissemination Systems, Interactive Touch Control Systems, All-in-One Touchscreen Devices, Touchscreen Panels, Animated Advertising, Direct Mail (DM) Advertising, LCD and Touchscreen Advertising Displays, Airport-Specific Advertising Application Equipment and Syste, Station-Specific Advertising Application Equipment and Syste, Port-Specific Advertising Application Equipment and Systems, Subway-Specific Advertising Application Equipment and System, Building-Specific Advertising Application Equipment and Syst
• LED Application Technologies and Large Screens: LED-Illuminated Letters, LED Displays, LED Equipment, LED Advertising Light Sources and Related Products, LED Display Systems and Technological Applications, Advertising Gifts, Promotional Items, Printing and Packaging, Digital Imaging Production, Inkjet Photographic Output Production, Advertising Graphic Design, Output Proofing and Printing, Digital Short-Run and Personalized Printing, Outdoor Advertising Project Construction, Stereoscopic Image Production, Heat Transfer Printing, Screen Printing Production, Other Advertising Industry Productions
• Image Post-Production and Framing: Framing, Cardboard, Mounting Accessories, Acrylic, Mounting Equipment, Artistic Scanning, Print Output, Artwork Packaging

The venue

China International Exhibition Center (Chaoyang Hall)

• China International Exhibition Center (Chaoyang Hall)
• China International Exhibition Center Jingan
• Exhibition area: 74,689 square meters
• Country/Region: China-Beijing