SIGN CHINA 2027

About this show

Shanghai International Advertising Exhibition (SIGN CHINA), time: September 22, 2027 to September 24, 2027, location: China-Shanghai-Shanghai New International Expo Centre, organizer: Wenxin Exhibition Services Co., Ltd., frequency: once a year, exhibition area: 70,000 m², visitors: 180,000, exhibitors: 800.

SIGN CHINA is held annually in Shanghai, bringing together advertising industry professionals, signage manufacturers, digital printing technology suppliers, creative designers and other professionals from around the world. The exhibition provides them with a platform to understand global advertising industry trends and exchange business opportunities.

Exhibitors display various products related to advertising, signage and digital printing at the exhibition, including indoor and outdoor billboards, LED displays, creative signage, digital printing equipment, etc. By showcasing high-quality advertising creativity and innovative technology, they attract potential customers, establish business contacts, and promote market exchange and cooperation in the advertising industry.

Visitors can learn about the latest developments, market trends and innovations in the advertising industry by visiting the exhibition, participating in industry seminars, technology demonstrations and creative design displays. SIGN CHINA also provides visitors with a platform to understand digital printing technology, creative design applications and advertising production processes, and visitors can have in-depth exchanges with industry experts and advertising creative leaders.

The exhibition provides advertising professionals with an important opportunity to understand market dynamics, promote products and establish business contacts. It not only provides exhibitors with an opportunity to display and promote, but also provides advertising practitioners with a platform to understand global advertising creativity and digital printing trends. Whether looking for new advertising ideas, understanding digital printing technology, or exchanging with advertising industry experts, SIGN CHINA is an event not to be missed.

Exhibit scope

• Inkjet printing and photo equipment and inks: UV flatbed printers, ultra-wide UV industrial printers, UV roll-to-roll inkjet printers, etc.
• photo printers, banner machines, flag machines, hot and cold laminating machines, splicing machines, laminating machines, eyelet machines, etc.
• inkjet inks, UV curable inks, eco-solvent inks, water-based inks, etc.
• Laser engraving and cutting equipment and accessories: laser engraving machines, fiber laser cutting machines, fiber laser marking machines, advertising engraving machines, etc.
• bending machines, lettering machines, slotting machines, polishing machines, vacuum forming machines, etc.
• laser tubes, engraving tools and related accessories, etc.
• Digital textile printing equipment and consumables: digital textile printers, heat transfer machines, sublimation flag machines, hot stamping and transfer equipment, etc.
• textile fabrics, heat transfer materials, heat transfer paper, etc.
• textile inks, sublimation inks, pigment inks, printing inks, pigment inks, etc.
• Advertising signage, light boxes, luminous letters: signs and plaques, hotel door plates, wayfinding signs, crystal letters, precision letters, mini letters, resin letters, etc.
• neon luminous letters, neon signs, acrylic neon, neon strips, etc.
• ultra-thin light boxes, crystal light boxes, picture-changing light boxes, wayfinding light boxes, advertising design books and software, etc.
• Indoor and outdoor digital printing materials: inkjet banners, photo cloth, tarpaulin, light box cloth, mesh cloth, flag cloth, etc.
• one-way vision film, cold laminating film, reflective film, reflective materials, etc.
• vehicle wraps, glass stickers, self-adhesive stickers, adhesive labels, photo paper, etc.
• New retail, visual merchandising displays, POP: commercial scene planning and design, store construction, display supplies, customized display systems, etc.
• exhibition and display equipment, portable display equipment series, stage trusses and other POP, etc.
• artificial greenery and turf series, inflatable advertising and outdoor tents, advertising gifts, etc.
• Digital signage (systems and applications): advertising machines, interactive all-in-one machines, smart conference whiteboards, LCD splicing, LCD panels, laser projection, etc.
• LED displays and control systems (fine pitch, transparent screens, creative screens, rental screens, traffic screens, pole screens, etc.)
• LED indoor and outdoor lighting, LED advertising light sources, modules, light bars, controllers, etc.

The venue

Shanghai New International Expo Centre

• Shanghai New International Expo Centre
• Shanghai New International Expo Centre
• Venue area: 300,000 m²
• Country/region: China-Shanghai