Viscom Italia 2026

About this show

Viscom Italia is the largest and longest-established visual communication and advertising signage exhibition in Italy. It is also an exhibition brand under the world's largest Reed Exhibitions Group, and one of the few professional exhibitions in the global advertising media and signage industry certified by the International Exhibition and Events Association (UFI).

As a leader in the field of European advertising communication and brand creativity! Viscom Italia, with "creativity × technology × experience" as its core keywords, comprehensively showcases the industry's cross-border integration and digital innovation trends. It focuses on displaying the latest printing, advertising, display, and brand communication solutions.

Among participating brands, 30% are new entrants, covering fields such as digital printing, visual installations, brand retail, and event planning. The exhibition site not only focuses on printing technology and digital applications, but also extends to spatial aesthetics and brand experience, presenting a new industry picture of "from craft to creativity, from vision to experience."

The core visitors of Viscom Italia come from regions such as Lombardy, Veneto, Piedmont, and Lazio in Italy, while overseas buyers mainly come from Switzerland, China, Germany, Spain, Croatia, and other countries. Viscom has become an important gathering point for Europe's visual communication ecosystem.

Viscom Italia will become the core hub of Italy's advertising communication industry. Through high-quality pre-installed booths, international conference agendas, and brand display stages, it forms a multi-level ecosystem of "display, dialogue, inspiration, and co-creation." Companies can not only display large equipment and conduct live demonstrations, but also participate in themed forums to discuss future trends with designers, brands, and manufacturers from around the world.

Exhibit scope

• Advertising production equipment and materials: digital inkjet equipment, imaging photo equipment, engraving and cutting equipment, mounting and lamination equipment (such as laminating machines, mounting machines, punching machines, etc.), banner machines, bending machines, card production equipment, acrylic production equipment, inkjet photo consumables (light box cloth, ink, reflective materials, car wraps, one-way vision film, adhesive stickers, photo paper, aluminum composite panels and other panels), engraving media, exhibition and display equipment (display racks, display cabinets, promotional counters, portable display equipment), etc.
• Outdoor advertising and imaging equipment and technology: trivision, signs and plaques, advertising vehicles, light boxes (neon lights, scrolling light boxes, LED ultra-thin light boxes, etc.), LED illuminants, LED landscape lighting, LED luminous characters, LED point light sources, special light sources, LED indoor and outdoor displays, display systems, large screens, imaging equipment, photo processing systems, film, film and television advertising production equipment, etc.
• Screen printing and special printing equipment and materials: screen printing machines, hot stamping machines, heat transfer machines, pad printing machines, lithographic printing equipment and consumables, sign and card equipment, gluing machines, screen printing inks, water-based inks, other special inks, transfer printing paper, heat transfer paper, canvas, solvents, etc.

The venue

Allianz MiCo Conference Center

• Allianz MiCo Conference Center
• Allianz MiCo Conference Center
• Exhibition area: 80,000 square meters
• Country/Region: Europe-Italy